This blog post is inspired by Nickie Inglesby. She tweeted:
— Nickie Inglesby (@NickieInglesby) October 21, 2014
This post can help our class think beyond just doing assignments and feeling “forced” to blog, but think about how the skills we are learning can actually be used in the real world. Blogs are everywhere and there are many people earning money by writing! As Writing Arts majors what more could we ask for?! But as the article points out, there are some things to think about before you make the decision to make personal blogging your life long career.
The first thing the article says to keep in mind that making a living won’t come quickly. You cannot expect to write one blog and instantly have thousands of followers or advertisers. Bloggers earn their money by allowing advertisers on their site. Advertisers are ultimately looking for customers to in turn by their products. If you only have a couple hundred views per month on your blog, advertisers are not going to think it is a good economic decision to post ads on your site. The article also warns, “if you’re only getting, say, 1,200 page views a month, you might only make enough to treat your family to a night out at McDonald’s. Even if you’re pulling in enough money to pay the mortgage, Storch says bloggers have to remember they’re going to pay commission to their ad network, taxes on their blogging income, hosting and Internet fees, and she pays for childcare.” While blogging for a living can be done, you need to know how to grab as much attention as possible.
The next tip the article gives is make sure you are writing about something you care about and can share knowledge about. People who read blogs are reading them to get something out of it. They want new information on a topic, or a new recipe or fitness tip they can use in their lives. If you can give your reader something they can walk away with, they will want to come back for more. If you fail to do this, you may have a one and done follower/reader. The article says it’s not just good enough to know how to write, which as Writing Arts majors we all know how, but it’s about writing about something that is going to mean something to someone else.
Lastly, understand that blogging is actually a lot of work. Jill Smokler, blogger of Scary Mommy, says that much of the work of blogging isn’t the blogging itself, but getting your name out there. She suggests that you find other blogs with a similar topic and comment. Then look at the other commenter’s comments and go to their blog and comment. Each time remembering to link your URL so that people can reach your blog. Smokler says, “It looks easy, but it isn’t, very few blogs strike gold with a crazy viral post. I’m still trying after five years.”